After the success of Kadhal Kottai (1996) and Kaalamellam Kadhal Vaazhga (1997), 'Sivashakthi' Pandian announced he was set to make another love story Kaadhale Nimmadhi, written and directed by newcomer Rajan, who gave himself the stagename of Indiran.
The debutant lead actress, Jeevitha Sharma, a fifteen-year-old at the time, was noticed by producer 'Sivashakthi' Pandian in his search for a new heroine for the film. The producer also opened a contest in Kumudam magazine to rename Jeevitha and give her a stage name to suit Tamil tastes and traditions. She was later christened as Kavitha by the producer before the film's release.