Following the critical and commercial success of his previous project Naan (2012), director Jeeva Shankar wrote a new script titled Amara Kaaviyam, a college love story set in the 1980s and based on a real life incident.Madhan of Escape Artistes Motion Pictures was to produce the film, while Yuvan Shankar Raja was announced as the music composer. Adharvaa was first reported to play the lead role,but he was replaced by Sathya in September 2013.
Malayalam actress Mia George was signed to play the female lead role with Sathya\'s brother, Arya producing the film under his production house, The Show People.The film began production in October 2012 in Ooty, with costume designer Sai preparing clothes for the film\'s 1980s backdrop.Jeeva Shankar revealed that seventy five percent of the film had been shot by December 2013, with Arya reportedly very happy with the output from the schedules. The shooting of the film has been wrapped up with a party. The film\'s teaser got positive response especially for Ghibran\'s BGM. Audio launch of the film is expected soon.
