Following the success of Vikram Kumar\\\'s 2012 Telugu film Ishq, veteran actress Jaya Prada acquired the Tamil remake rights of the film and announced in June 2012 that she would make the film with her nephew Siddhu in the lead role, while A. Rajasekhar, who had previously made Sathyam, would direct the venture. While Nithya Menen, who had starred in the original, was initially considered for the lead role - it was later handed to Hansika Motwani.
The filming was under way by late 2013 with Hansika filming a song in Goa in December during a three day schedule. A first look poster was unveiled on January 14, 2014 coinciding with the Tamil festival of Thai Pongal.
