Features an ensemble cast of Anushka Shetty, Allu Arjun, Rana Daggubati, Vikramjeet Virk, Prakash Raj, Krishnam Raju, Nithya Menen, Baba Sehgal and Catherine Tresa, among others. Anushka Shetty will play the role of Rudrama Devi. The film's soundtrack and background score were composed by Ilaiyaraaja. The film is releasing at 9 October 2015.
Director Gunasekhar readied a script based on the life of Rani Rudramadevi. Anushka, Nayanthara and Priyanka Chopra were considered for the title role but Anushka was signed based on her performance in Arundhati. Gunasekhar roped in Ilaiyaraja to compose the music and Thotta Tharani for art direction. The film is made on a budget of ₹50 crore (US$7.5 million). Mahesh Babu and Jr. NTR were first approached for the role of Gona Ganna Reddy, but neither of them were signed for the film. Later Allu Arjun was eventually selected to do the role. Neeta Lulla is donning the costumes.
Thousand Pillar Temple where the shooting of the film was started.
The shooting of the film was started on 14 February 2013 in Warangal. The first shot was shot at the Thousand Pillar Temple in Warangal. Rapper Baba Sehgal was roped in by director Gunasekhar for a role. Vikramjeet Virk, who earlier played a negative role in Ashutosh Gowarikar's Khelein Hum Jee Jaan Sey (2010) and in Puri Jagannadh's 2014 film Heart Attack, will be seen playing a negative character called Mahadeva Nayakadu. Final schedule of shoot ended on July 2014.