Arjun signed on to appear in Kicha\'s film titled Kallan in March 2009, which would see him play a police officer. The title was later changed to Maasi and the film\'s launch was held on April 1, 2009 at a private club in the presence of the members of the cast and crew.The film\'s audio launch was held on May 26, 2010 with actor Karthi and Hansraj Saxena of Sun Pictures releasing the disk in a grand scale function.
At a press conference, Kicha announced that two of his police films Bhavani IPS and Maasi would see back to back releases in July 2010, though the deadline passed without further news. The film was set to release in late August 2011 alongside Arjun\'s other film Mankatha, but ran into a legal tussle with the makers of Idhudhanda Police — 2.
The team of that film claimed they bought the remake rights of the Hindi film, Risk and based their Idhudhanda Police — 2 on it. They appealed that Maasi had copied almost 75 per cent of the scenes from the Hindi film that they were remaking and obtained an order in Hyderabad City Civil Court to stay the release of the film, and subsequently caused a delay. The film was further delayed in early 2012, when the director was arrested for failing to return an advance payment he had received from another producer, hence Tamil Kumaran sought a stay on the film.