Ya Ya is an upcoming Indian Tamil romantic comedy film written and directed by debutant I. Rajasekaran, who was an assistant to Director M. Rajesh and S. A. Chandrasekhar. The film features Shiva, Santhanam, Sandhya and Dhansika in the lead roles. It received \'U\' certificate from Central Board of Film Certification.
Remya Nambeesan was roped in after her appreciated performance in Pizza but she was later replaced by Dhansika. Doctor turned actor Powerstar Srinivasan will be part of Ya Ya. Sandhya is said to be playing the hot and happening comedian Santhanam’s love interest in Ya Ya. The shoot of the film started from Jan 18, 2013 in Chennai.
The film is produced by M. S. Murugaraj who earlier worked as a production manager to various producers such as T. Rama Rao, Poornachandra Rao, Mohan Natrajan, and actor Vishal, Murugaraj wanted to produce a film on his own, when he heard the story from director I. Rajasekaran, he immediately wanted to start production and invited Santhanam and Siva for a story discussion.
The soundtrack is composed by Vijay Ebenezer. The audio was released in 19 June 2013 at Sathyam Cinema. Shiva, Dhansika, the film\'s director I.Rajasekaran (a former assistant to Rajesh and SA Chandrasekhar), the producer M.S.Murugaraj, T.Rama Rao and T. Ajay Kumar from Sree Lakshmi Productions (the distributors of Ya Ya) were among the dignitaries present. Thanu, R.B.Choudary, directors Rajesh, Hari, Sundar C, Pandiraj and Badri were also present. Santhanam couldn\'t make it for the event due to his obviously busy schedules. Milliblog wrote:\"Ya Ya is thoroughly disappointing, after promising efforts like Kandaen and Kalakalappu\". Behindwoods called it \"safe and sound\". Indiaglitz wrote:\"Music carved with the comical visualization in mind\".